Sync desktop mobile janetter1/4/2023 Bill Gerth (and Frank Eliason before him) for Comcast does a great job at this at Talenti Gelato ( who we profiled here) and GrubHub are also awesome at letting their personality shine through while still making it about their respective businesses. Keep your Twitter interactions relevant to your business. If you’re a business or brand on Twitter, you don’t need to tweet out pictures of your meal or rants about your flight being delayed. But there’s a difference between showing your personality and getting personal. There are real people behind your social account. When using social, I think it’s great for the personality of your company to shine through. Mistake #2: Blurring the Lines Between Personality and Personal They are constantly retweeting and replying to their customers. Southwest Airlines is a great example of a company doing this right. If you aren’t using the reply function often, that’s something that needs to change. Follow others in your industry and those who are potential customers. Sure, you can send out tweets that include links to your website or blog, but you also want to interact with your followers. The entire point of social media is to promote your business, right? Well, yes…but in a social way. One of the most common questions I’m asked is, “What am I doing wrong?” If you’re not seeing the results you think you should from Twitter, here are a few mistakes you might be making: Mistake #1: Broadcasting Without Interacting Just act responsibly online, and don’t write anything on Twitter that you wouldn’t send to your boss directly.Īs a small business owner, it can be challenge to keep up with best social practices. It’s about respect, and realizing that your actions online are as real as your actions in a face-to-face situation. It’s not about your employer controlling your social accounts. It makes me wrinkle my nose when I hear about companies trying to control their employees’ social accounts, but remember: How you represent yourself online can affect whether or not you get a raise, whether or not you survive a round of layoffs, and whether or not you are promoted into a leadership position. If your personality doesn’t fit well with your company’s brand, it is probably time to start looking for a new job. Some companies are more family-friendly than others. If you want to publicly post pictures of you doing shots at the bar, make sure that it isn’t going to hurt your employer’s brand. Here’s the thing: anything you do or say online represents your employe r, whether you post a disclaimer or not. If anything, it draws attention to the juxtaposition between the idiot behavior and the family-friendly employee. Would it make a difference if, the night before at the bar, the person was wearing a shirt with “Anything I’m doing right now doesn’t represent my employer, Disney!” printed on it? Absolutely not. You’d probably be pretty disgusted that a company like Disney would work with someone like that. Then, the next day, you see that same person working at Disney World. Let’s say you see someone out at the bar, getting wasted, hitting on everything with a pulse, and yelling racial slurs in a drunken stupor. They curse, make lewd comments, start drama, or otherwise act in controversial ways, then they point to their disclaimer and say, “But it’s okay, because this is me and I’m not representing a brand right now.” Or rather, not bad per se, but behavior not in line with their employer’s brand. People think that this disclaimer justifies bad behavior on Twitter. Because it anything, you’re making things worse. Is it just me, or is this the most ridiculous statement ever? Every time I see it, I get twitchy. My tweets do not represent the opinion of my employer. If I’ve seen it once, I’ve seen it a thousand times:
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